Use case
Agency Pitching
Fill your pipeline with high-ticket clients
Agency new business is a numbers game with one critical variable: quality of first contact. A well-researched, specific pitch to 20 prospects outperforms a generic blast to 500. LeadCraft lets you operate at scale without sacrificing the personalisation that makes prospects respond.
Why LeadCraft works for this
The agencies that close high-ticket clients consistently don't have better services — they have better first messages. LeadCraft makes your cold outreach sound like the work of a senior account manager who spent an afternoon researching each prospect.
Step-by-step guide
Build a targeted prospect list
Don't spray. Pick a niche for each outreach sprint — 'restaurants in Chennai with no online ordering' or 'real estate agencies in Pune with outdated websites'. A tight niche means every pitch is relevant and your close rate multiplies.
Identify the revenue gap, not the design flaw
Prospects don't care about 'poor UX'. They care about lost revenue. Before generating your pitch, translate the technical problem into a business cost: 'No booking link = customers going to Zomato instead'. That framing is what LeadCraft uses to make the pitch land.
Generate pitches in bulk by niche
Use LeadCraft to generate personalised pitches for each prospect in your list. Since you're targeting one niche, the 'gap' is similar across prospects — but the business name, location, and specific details make each pitch feel individual.
Sequence across channels
Day 1: cold email. Day 3: LinkedIn connection request. Day 5: WhatsApp message (if number is available). Day 8: email follow-up with a value add. Using all three channels with LeadCraft's format for each gives you maximum surface area without being spammy.
Track and refine by niche
After two weeks, review which niche, which gap framing, and which channel drove the most replies. Double down on what worked. LeadCraft's pitch history lets you review past generations and identify patterns in what converts.
Real example
Hi Ravi, The Grand Spice is doing incredible numbers on Google Reviews — 4.8 across 600+ reviews is rare. But I noticed there's no way to book a table online, and your Zomato listing shows a 45-minute average wait time on weekends. That means guests who can't walk in are going straight to competitors who let them reserve in advance. We helped Coastal Kitchen (similar profile, also Hyderabad) add online reservations and a WhatsApp booking flow. They went from 0 to 60 pre-booked covers per weekend within 3 weeks. Worth a 15-minute call to see if we can do the same here? — Priya Pixel Studio | pixelstudio.in
Pro tips
Niche down each sprint. 'Restaurants without online ordering in Hyderabad' converts better than 'local businesses'. The more specific the ICP, the sharper the pitch.
Show the revenue cost, not the aesthetic problem. 'You're losing ₹50,000/month in online orders' hits harder than 'your website looks outdated'.
Use case studies from the same niche. If you've worked with one restaurant, every restaurant pitch should reference it. Social proof is most powerful when it's industry-specific.
Set a weekly outreach quota. 50 new pitches per week is sustainable and enough to generate consistent pipeline. Below 20 and you won't see enough signal.
Personalise the agency name in every pitch. LeadCraft includes your business profile automatically — but review that it reads naturally in context.
Frequently asked questions
How do I find the right prospects at scale?
Google Maps scraping (tools like Outscraper), LinkedIn Sales Navigator, and local business directories give you the raw list. Filter by niche, reviews, and web presence before generating pitches.
How many pitches per week should my agency send?
50–100 highly targeted pitches per week is sustainable for a solo founder. A team of two can scale to 200–300. Quality beats volume — 50 specific pitches outperforms 500 generic ones.
Should I outsource the outreach?
You can hire a VA to build lists and send messages — but have a senior person write or review the gap framing. The revenue cost insight is the most valuable part and requires business judgment.
What's the best follow-up sequence?
Email D1 → LinkedIn D3 → WhatsApp D5 → Email D8 (with value: a Loom, case study, or specific insight). Four touches across three channels over 8 days is the sweet spot before moving on.
Ready to try it?
Generate your first agency pitching pitch in under 5 seconds. Free — no credit card needed.
Start free