Use case
Cold Email Outreach
Write cold emails that get replies — not deleted
Cold email is still the highest-ROI outreach channel in B2B — but only when it's specific. Generic 'I love your brand' emails get deleted in under two seconds. LeadCraft AI flips that by generating emails that reference the exact business, the exact city, and the exact problem the prospect is ignoring.
Why LeadCraft works for this
Most cold emails fail for one reason: they're about the sender, not the prospect. LeadCraft forces specificity — you name the gap, we write the hook that makes ignoring it feel expensive.
Step-by-step guide
Research your prospect for 60 seconds
Visit their website, Google Business listing, or Instagram. Look for one concrete problem — slow site, no booking link, missing reviews, broken mobile layout, zero social proof. You only need one specific gap.
Enter the details into LeadCraft
Drop in the business name, their city or market, and the gap you spotted. That's all. LeadCraft uses these three inputs to write a pitch that sounds researched because it is.
Review the generated email
LeadCraft writes a subject line, an opening hook referencing the gap, a one-sentence proof of concept, and a low-friction CTA. Read it once — it should sound like you wrote it after 20 minutes of research.
Personalise the sign-off
Add your name and agency from your business profile. If you spotted something specific beyond the gap (a recent award, a product launch), add one sentence. Then send. Don't over-edit — specificity is already there.
Follow up with a value nudge
If no reply in 3–4 days, send a single follow-up that adds value — a screenshot, a quick Loom, a specific stat. LeadCraft's WhatsApp format works perfectly as a follow-up touch on a different channel.
Real example
Hey Marco, Noticed Brio Pizzeria has been getting great foot traffic in Whitefield — congrats on the new outlet. One thing I spotted: your mobile site takes 8+ seconds to load, and there's no online reservation option. In Bangalore's market, that's quietly pushing customers to Swiggy Dineout or competitors with faster booking. We fixed this exact issue for a similar restaurant in Koramangala — online bookings went from 0 to 40/week in under two weeks. Would it be worth a 10-minute call to see if the same applies here? — Priya Pixel Studio
Pro tips
One gap per email. Don't list five problems — pick the most painful one and make it the entire story.
Send Tuesday–Thursday between 7–9 AM in the prospect's timezone. Open rates drop significantly on Mondays and Fridays.
Subject lines under 8 words outperform longer ones. LeadCraft's generated subject is already optimised — don't pad it.
Local context multiplies impact. Mentioning the city, a local competitor, or a regional trend makes the email feel uniquely written for them.
Never attach files in cold email. They trigger spam filters and signal low trust. Link to a Loom or case study instead.
Frequently asked questions
How many emails should I send per day?
Start with 20–30 if you're using a new domain. Warm the domain for 2–3 weeks before scaling to 100+. Quality over volume — 30 specific emails outperform 200 generic ones.
Should I personalise every single email?
Yes, but LeadCraft makes that instant. The 60 seconds you spend spotting one gap is the only research needed — the writing is automated.
What's the best CTA for cold email?
A low-commitment ask: 'Would it be worth a 10-minute call?' or 'Mind if I send a quick Loom?' Avoid 'Book a demo' or 'Schedule a call' — they feel premature and salesy.
How do I handle 'not interested' replies?
Thank them, ask if timing is bad or if it's not the right fit, and offer to follow up in 3 months. Never push back. One graceful reply keeps the door open.
Ready to try it?
Generate your first cold email outreach pitch in under 5 seconds. Free — no credit card needed.
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