Use case
WhatsApp B2B
Get replies where business actually happens
In India, Southeast Asia, the Middle East, and across Latin America, WhatsApp is the primary business communication channel. Founders, restaurant owners, shop managers, and consultants live in WhatsApp. A well-written message there gets read within minutes — not buried in an inbox for days.
Why LeadCraft works for this
WhatsApp messages have a 98% open rate. But that cuts both ways — a generic, copy-pasted pitch gets deleted just as fast. LeadCraft writes messages that are short, direct, and hook with a specific observation so the reader feels personally noticed.
Step-by-step guide
Qualify before you message
WhatsApp is intimate — unsolicited messages from unknown numbers can feel invasive. Target warm-ish prospects: businesses you've seen advertise locally, owners whose details are on their Google Business page, or referrals. Always have a 'how I found you' line ready.
Generate the WhatsApp format in LeadCraft
The WhatsApp format is specifically written to be shorter and more conversational than the email version. It strips out formal language, skips pleasantries, and opens with a direct observation in under 3 lines.
Send at the right time
For Indian business owners: 9–11 AM or 5–7 PM works best. Avoid early morning and late night — it feels intrusive. For restaurant/retail: Tuesday to Saturday. For office-based businesses: weekday mornings.
Wait for the read receipt before following up
The blue ticks tell you they read it. Give them 24–48 hours before following up. Follow up with a value add, not a 'just checking in' — send a screenshot, a quick stat, or a relevant example.
Move the conversation to a call fast
WhatsApp is for opening doors, not closing deals. The moment they show interest, suggest a voice note or a 10-minute call. Don't negotiate over chat.
Real example
Hey Marco 👋 Noticed Brio Pizzeria is doing well in Whitefield — but your site takes 8s to load on mobile and there's no way to reserve a table online. We fixed the same problem for a restaurant in Koramangala. Online bookings went from 0 → 40/week. Worth a quick 10-min call this week? — Priya, Pixel Studio
Pro tips
Keep it under 5 lines. WhatsApp messages that need scrolling get ignored. Front-load your hook in the first line.
Open with what you noticed, not who you are. 'Noticed your restaurant has no online orders' > 'Hi, I'm a web developer'.
Avoid links in the first message. Links from unknown numbers trigger spam suspicion. Get a reply first, then share a link.
Use a business WhatsApp number, not a personal one. It adds credibility and avoids being flagged as spam.
Voice notes convert higher than text for follow-ups. A 30-second voice note feels personal and stands out in a sea of typed messages.
Frequently asked questions
Is it legal to cold message on WhatsApp?
WhatsApp Business Platform (API) has strict policies. For manual outreach, as long as you're messaging publicly listed numbers and being respectful, it's generally acceptable. Always make it easy to opt out by saying 'let me know if you'd like me to stop messaging'.
What if they don't respond?
One follow-up after 48 hours is fine. Two max. After that, move on. Don't send multiple follow-ups on WhatsApp — it crosses into harassment territory.
Should I use WhatsApp Business?
Yes. WhatsApp Business shows your business name, description, and website in the profile — it builds instant credibility versus a plain personal number.
Can I use the same pitch as my email?
No. LeadCraft generates a different format specifically for WhatsApp — shorter, chattier, and without email formalities. Always use the WhatsApp-specific version.
Ready to try it?
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