Use case
LinkedIn Prospecting
Connection notes that actually get accepted
LinkedIn's algorithm buries generic connection requests. Decision-makers get dozens of 'I'd love to connect' messages daily — and accept almost none of them. The ones that work reference something specific: a post they wrote, a challenge their company faces, or a gap in their market that you can speak to directly.
Why LeadCraft works for this
LeadCraft's LinkedIn format is written to fit within the 300-character connection note limit while still sounding human and specific. It trades pleasantries for precision — and precision is what earns the accept.
Step-by-step guide
Identify the right prospects
Use LinkedIn Sales Navigator or manual search to find founders, marketing managers, or ops leads at companies that match your ICP. Look for companies with 10–200 employees — large enough to have budget, small enough for your message to land with the decision-maker.
Spend 2 minutes on their profile
Check their recent posts, their company's LinkedIn page, their job description, and their headline. You're looking for one signal: a challenge, a goal, or an obvious gap. A recent company milestone means they're growing and may need support. A post about a problem is a perfect hook.
Generate the LinkedIn note in LeadCraft
Enter the business name, city/market, and the gap or signal you noticed. LeadCraft generates a note under 300 characters that opens with the observation, not a pitch. It sounds like something you'd write after genuinely researching the person.
Send the connection request with the note
Never send a blank request to a cold prospect — the acceptance rate drops to under 10%. Always include the generated note. Don't mention what you sell yet. Just establish the connection with a relevant observation.
Follow up after they accept
Wait for them to accept, then send a follow-up message that expands slightly. Mention one specific result you've achieved for a similar company. Offer something of value — a quick audit, a relevant insight — before asking for anything.
Real example
Hi Marco — noticed Brio Pizzeria's been growing fast in Whitefield but the site has no table reservation feature. We helped a similar restaurant in Koramangala add online bookings and they hit 40/week in under 2 weeks. Thought it might be relevant.
Pro tips
Reference something specific to them — a recent post, a company update, a job opening. Generic openers get ignored. Specific openers start conversations.
Don't pitch in the connection note. The goal is to get accepted, not to close a deal. Pitching too early gets you ignored and flagged.
Engage with their content before connecting. Like or comment on a post the day before you send the request — your name shows up on their feed first.
LeadCraft's 300-char limit forces clarity. Don't edit it to be longer — shorter notes consistently outperform longer ones on LinkedIn.
LinkedIn penalises high rejection rates. If people are ignoring your requests, refine your targeting, not just your message.
Frequently asked questions
How many connection requests can I send per day?
LinkedIn limits you to roughly 100–200 per week. Stay under 20/day to avoid being flagged. Quality targeting matters more than volume.
What if they accept but don't reply to my follow-up?
Send one more message 5–7 days later with a different angle — a case study, a data point, or a question. After two unanswered follow-ups, move on.
Should I use InMail instead?
InMail is useful for reaching people who don't accept cold requests. Connection notes are free and convert better when you have a targeted, specific message.
Can I automate LinkedIn outreach?
Third-party LinkedIn automation tools violate LinkedIn's Terms of Service and risk account suspension. Manual outreach with LeadCraft is fast enough — one minute per prospect.
Ready to try it?
Generate your first linkedin prospecting pitch in under 5 seconds. Free — no credit card needed.
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